HR Digital Media Group – Brighton – 5 December, 2013
The HR Digital Media Group was established by martin searle solicitors and Madgex and is backed by Wired Sussex. It welcomes business owners, HR managers, directors and employees responsible for personnel issues who work in the digital media sector.
See the tabs below for information on the next meeting, taking place on 5 December 2013 from 3pm-5pm, on the topic of Employer Branding. Since Madgex are hosting the meeting at their lovely new office just off the North Laine, those interested can head out after the meeting for some Christmas drinks with us!
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December’s guest speaker will be Liz Barnes of Envoca, who will be exploring the idea of employer branding and how you can make your brand work for your business.
Here’s what Liz has to say about the session:
A spoonful of marketing helps the employer brand go down
How’s and whys of building a powerful employer value proposition
It’s been said that Marketing and HR haven’t always made the closest of bedfellows, as perhaps – marketing people are from Mars and HR are from Venus! Do you agree? Or perhaps you’ve developed a strong healthy working relationship – we’d love to hear your tips on how to strategize harmoniously.
We all know how important it has become to ‘market’ ourselves as good employers due to talent shortages and discerning, hyper informed job applicants in order to attract and retain staff. And in our almost fully connected world, our staff can communicate quicker through their own social channels about important company information than we could ever hope to.
A strong, resilient Employer Brand is now an important asset of significant value to customers, shareholders and employees alike. But what does a good Employer Brand look like and how is it achieved?
Should ‘marketing’ be taken like a medicine, a pill to help the Employer Brand stand on its own two feet? Or should marketing and HR work together to build a coherent Employer Value Proposition which expresses everything the company does?
In this interactive session you’ll discover and debate:
- What’s all the fuss about the Employer Brand? Trends and new paradigms
- The benefits of having a strong Employer Value Proposition
- Who owns the Employer Brand? And who cares?!
- Why marketing tools, techniques and expertise help build the Employer Brand
- What might hinder Employer Branding?
- The marketing tools you’ll need – reputation management, differentiation, positioning, identity and brand development, communications strategy and tools, research, feedback
- Desired behaviours and practical ways that you can encourage staff to ‘live the brand’
- Employer Branding – are you ready? A checklist to keep you on track
Round table discussion and debate
We’ll have some concepts, frameworks and ideas provided by our speaker and then we’ll share our ideas around specific questions. Get ready to debate the how’s, why’s, who’s, when’s and what’s of Employer Branding and how you can make it work for your business.
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Liz Barnes BSc. Cert Ed, DipM, FCIM
www.envoca.co.uk
liz@envoca.co.uk
01444 412056
Liz is a qualified trainer, facilitator and consultant with extensive experience in both the private and public sector. She has combined a love of her two main disciplines – Marketing and L&D through consultancy, training and coaching. She coaches senior management, CEOs and business owners on their business strategy as well as working with SMEs on how to develop their market proposition and talent to achieve their ambitions. Her particular focus is on ‘people’ and how the organisation’s performance and reputation depends on the quality and morale of the staff. She is also a Fellow of the Chartered Institute of Marketing and a Chartered Marketer. The company she runs is called Envoca – invoking, encouraging, inspiring and enabling . Envoca’s mantra is ‘Direction Matters, Talent Matters and Marketing Matters’.
Key specialties
- Facilitation, coaching, training, course design and delivery
- Staff engagement – coaching, programme /survey design and facilitation
- Strategic business planning and marketing
- Customer communications and value propositions
- Employee communications
- L&D evaluation techniques and methodology
- Customer service and customer care
- Management metrics – measuring what really matters
Experience
Liz’s management and training spans 25 years starting with classic FMCG marketing roles with Express Dairies, Trebor and Kimberley Clark, and Eurotunnel. Her career developed into learning and training where she qualified as a teacher / trainer. She now works across all sectors, commissioned by both small and large organisations, supplying coaching, strategic business consultancy and training.
Liz demonstrates consistent professional development, maintaining high standards in her career. She carries with her a passion and enjoyment of all the work she undertakes; motivating and inspiring the CEOS, delegates, managers, directors and, business owners with whom she works. As a coach and workshop tutor, Liz has a warm and encouraging style, drawing on her enjoyment of singing and children’s work as a pastime. She is also chair of the NSPCC Brighton & Hove Business Board and the Education Ambassador for CIM South East Region.
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Madgex,
1 Gloucester Place,
Brighton,
BN1 4AA.
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Events are free for members. Membership costs £25 per year. Current members of the HR Digital Media Group include iCrossing, Brandwatch and Nvisage.
Members can book a place at the meeting by calling Caroline Morris on 01273 692888 or email caroline@wiredsussex.com.
To join the HR Digital Media Group or for more information contact Kat Smith on 01273 609911 or email kat@ms-solicitors.co.uk.
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